Samsung And IPhone Are The Two Most Popular Phones In The Country

Walk into any Nigerian gathering, and there’s a high chance the phone beside you is either a Samsung or an iPhone.

New NCC data says:

- Samsung users: 37.8%

- iPhone users: 21.4%

So basically, 1 in every 2 smartphone users is carrying one of those two brands.

Latest industry data has revealed that over 50% of Nigerians are either Samsung or iPhone users, reflecting the purchasing power of Nigerians and brand perception despite the high cost of these smartphones.

But there’s another story happening quietly underneath.

- Tecno jumped from 10.9% → 14.2%.

- Xiaomi climbed to 7.8%.

Affordable Android brands are growing aggressively because they’re becoming the gateway to the internet for millions of Nigerians.

So this how they are ranked

1) Samsung

2)iPhone

3) Tecno

4) Xiaomi

5) Huawei

The 5G rankings are interesting too. The most adopted 5G device in Nigeria right now? Not iPhone. Not Samsung.

Huawei Mate 40 Pro 5G.

Meanwhile, 5G penetration in Nigeria is still poor as only 3 in 10 Nigerians with 5G phones use 5G, and many communities still lack reliable 3G/4G access

While overall adoption shows an encouraging behavioural pattern of Nigerians towards smartphones, it again reflects the spending patterns and growing demand for high-end devices.

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