As A Content Creator, Always Build Your Personal Brand

As a content creator, if you get an opportunity with a brand, don't abandon your platform.

Whether you have 2k followers or 5k, don't let that bigger platform dictate your path. 

You may feel like you've elevated because of the pay and exposure from the big brands, until you realize nothing is promised.

Let me tell you a story about a popular American radio personality, broadcaster, and DJ Ebro Darden. 

Ebro Darden is a big name in the radio scene. 
He's best known for co-hosting "Ebro in the Morning" on Hot 97.
A popular radio station in New York City that focuses on hip-hop and urban music.

He's an influential figure in hip-hop and had beefs with artists like 6ix9ine and Drake. 
People wait for his opinions on trending topics, they listen to his insightful commentary like the Bible. 

He hosted the Ebro in the Morning show for 13 years, until it was cancelled in December last year. 

Having made a huge impact as an OAP, naturally he should be able to carry a show solo. Right?

But he came out saying he's struggling to book top celebrities on his new show after leaving Hot 97.
He said it's hard without the Hot 97 logo boosting his name. 

You see, these celebrities know you're a professional broadcaster. 
They know you're Ebro - the radio king - been in the game for nearly 3 decades.
At the same time they want that major platform cred! They want to go on shows that'll give them the look and big reach.

Unfortunately, Ebro's new show is looking a bit low budget. I saw an episode the other day, it looked like it was recorded with a phone. 

The same celebs may have been blowing up his phone with interview requests when he was on Hot 97.
Now they're avoiding his show like a plague. 

All this might have been avoided if he had invested his own brand while he was on Hot 97. 
Like, building a YouTube channel on the side and leveraging the buzz from the radio show. 

The point is, in your content creation journey, don't feel like you've arrived just because a big brand came knocking on the door.
It shouldn't be a reason to abandon the platform that showcased your potential in the first place. 
Nothing is guaranteed. 
Your own is YOUR OWN.

Learn from Ebro. 

BTV Reporting

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